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* Relocated product visuals to the left side, with product specifications and purchase buttons on the right side
* Adjusted the image carousel to progress from right to left
* Incorporated a custom Arabic typeface that maintained readability at various sizes
Key timing insights:
* Post-prayer moments offering engagement opportunities
* Night time usage spikes considerably more than global norms
* Non-work day patterns notably varied from work day connection
* Periodic changes during religious occasions necessitating customized techniques
* Academic calendar impacts on particular audiences
* Clearly specify which language should be used in each form element
* Dynamically change keyboard input based on field requirements
* Place field labels to the right-hand side of their corresponding inputs
* Confirm that validation messages appear in the same language as the expected input
Important methods included:
* Working with Saudi local users to determine real query patterns
* Investigating Saudi competition for search term strategies
* Developing a bilingual query framework to capture all potential consumers
* Applying local language variations instead of standard Arabic
Essential components:
* Formal vs. casual Arabic application
* Local speech distinctions appropriate for the prospective customers
* Titles usage reflecting suitable honor
* Faith-based allusions used with awareness
* Figures of speech that align with Saudi society
Important image aspects to evaluate:
* Suitable representation of persons acknowledging cultural norms
* Color choices with awareness of local interpretation
* Buildings and environments that align with Saudi culture
* Focus on details that demonstrate regional awareness
* Traditional patterns included appropriately
Through extensive testing for a cuisine platform company, we discovered that campaigns delivered between 9-11 PM dramatically exceeded those shown during typical prime times, producing one hundred sixty-three percent higher sales.
Through extensive testing for a meal service client, we discovered that promotions shown between evening hours dramatically exceeded those delivered during traditional optimal periods, achieving substantially better purchases.
1. **Request Saudi-specific case studies** - Many agencies present outstanding results from international markets that don't translate to the Saudi environment. I directly asked, "Can you show me results for a company resembling mine in Riyadh?"
Successful methods included:
* Emphasizing family values rather than individual gains
* Adding appropriate faith elements where appropriate
* Adjusting promotion language to correspond to Saudi social expectations
* Creating separate creative alternatives for various areas within the Kingdom
Additional timing findings included:
* Lower rivalry during prayer times with steady performance
* Higher engagement on Fridays and Saturdays especially after evening prayers
* Periodic changes requiring investment changes during cultural events
* Academic calendar impacts on certain categories
Essential medium findings:
* Chat platforms as primary messaging platforms for user assistance
* Temporary content performing exceptionally well for particular audiences
* Video platforms consumption at substantially greater rates than international averages
* Microblogging significant impact on social conversation
* Image networks particularly effective for premium companies
In my recent project for a financial services company in Riyadh, we discovered that users were frequently tapping the wrong navigation items. Our eye-tracking demonstrated that their eyes naturally progressed from right to left, but the primary navigation items were placed with a left-to-right hierarchy.
For a travel brand, we found that word-for-word transfer of their global search terms produced exceptionally inefficient spending. After implementing a locally-focused keyword technique, their conversion expense decreased by seventy-three percent.
A few weeks ago, a retail client consulted me after using over 250,000 SAR on underperforming pay-per-click efforts. After redesigning their methodology, we achieved a dramatic improvement in advertising efficiency.
Recently, I was helping a prominent e-commerce company that had invested over 200,000 SAR on a impressive website that was converting poorly. The issue? They had simply translated their English site without accounting for the fundamental UX differences needed for Arabic users.
1. **Market Expertise** - The most established top SEO firms comparison companies in Riyadh generally charge around 8,000-12,000 SAR monthly for full-service campaigns. Their higher fees indicate deeper experience and proven results.
* Use fonts specifically designed for Arabic screen reading (like GE SS) rather than conventional print fonts
* Increase line spacing by 150-175% for improved readability
* Implement right-oriented text (never middle-aligned for Healthcarestaff.Org body text)
* Prevent condensed Arabic fonts that reduce the characteristic letter shapes
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