While B2C companies work with social networks available for free online a variety of objectives, B2B marketers often wonder if simply creating a basic business site is good enough; isn't social networking a lot more designed for B2C interactions?  
Data from Forrester research suggests otherwise. According to a recent eMarketer study, Forrester Research predicts that B2B firms will invest fifty four dolars million on social media marketing in 2014, up from just $11 million in 2009. As more and more B2B companies understand the gains of social networking, the use of networking tools for advertising purposes is continuously increasing. As a B2B marketing professional, here are some reasons why your organization should have much more than a simply a website:  
* B2B business internet sites which are not backed by social media might appear like brochures; this may put-off prospects, causing lost sales as well as opportunity for businesses.  
* Social media is exactly where the contacts of yours are; therefore you have to acquire more when compared to a stationary web presence in the business of yours desires to remain competitive on the web.  
* Recent studies indicate that most industrial buyers use social networking to look into purchasing decisions.  
* Marketing is all about being customer centric and involves interactive information sharing.  
* Besides acquiring new customers, social networking can get traffic to the present organization site and will convert prospects and customers into' brand advocates'.  
Getting the most from Social Media; Do I Tweet, Blog or even Post?  
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